Arizona awards $9.4 million in statewide tourism recovery grants; Superior Chamber among awardees

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  Governor Doug Ducey and the Arizona Office of Tourism this week announced 43 businesses and organizations across the state will receive a total of more than $9.4 million in Visit Arizona Initiative Partnership grant funding, which supports the relaunch or expansion of a wide variety of festivals, arts and culture and community events statewide.

  From the Flagstaff Blues and Brews Festival to Chihuly in the Desert to El Tour de Tucson, this funding creates positive impacts for tourism businesses and communities in all five regions of the state.

  “The Visit Arizona Initiative is boosting tourism in every part of Arizona and helping Arizonans recover from the effects of the pandemic,” said Governor Doug Ducey. “Today’s announcement is exciting news for dozens of events, destinations and organizations both large and small and rural and urban. These grant awardees, which were selected through the Arizona Office of Tourism’s competitive process, will attract more tourism to Arizona and lead to more jobs and spending in communities throughout our state.”

  “With tourism being the hardest hit industry and still working to recover, we were really focused during this initial round on getting funds to communities that needed it most,” said Debbie Johnson, Director of the Arizona Office of Tourism (AOT). “We worked diligently through this process to provide support statewide and I’m proud to say we achieved that goal.”

  The projects supported by Visit Arizona Initiative (VAI) funding will create jobs now and deliver return on investment on an ongoing basis.

  For example, grant awardees Desert Botanical Garden and Frank Lloyd Wright Foundation’s Taliesin West are partnering to bring the world-renowned Chihuly in the Desert exhibit to both locations starting in early December. This new presentation is estimated to attract 1 million visitors, create 400 jobs and deliver $60 million in statewide economic impact.  

 “Arizona welcomed Dale Chihuly’s work in 2008 and 2013 and was extremely popular with guests from around the state and world. Presenting his return, Chihuly in the Desert, at two of Arizona’s iconic venues will be a treat for the community,” says Ken Schutz, executive director of Desert Botanical Garden. “This gracious opportunity provided by the Visit Arizona Partnership grant will help the Garden and Taliesin West increase the community’s access to world-class art and culture as well enhance its economic impact to their communities.”

  “We are deeply grateful to the Arizona Office of Tourism for their support of the collaborative exhibition with Desert Botanical Garden and Chihuly Studios,” said Kimberley Valentine, chief advancement officer of the Frank Lloyd Wright Foundation. “‘Chihuly in the Desert’ provides a unique exploration of the themes that inspired two iconic artists, Frank Lloyd Wright and Dale Chihuly. Both ground their work in meaningful connections to the land, the beauty of the arts, and connections with their communities. We’re proud to include AOT in this celebration of beauty in the Arizona desert.”

  A VAI grant was also awarded to the Superior Chamber of Commerce to support expanding its 2021 Superior Mining Festival and Burro Run. Events such as this are critical to Superior’s economic vitality, where 80 percent of the businesses are in the hospitality sector. The town is also still working to recover from the impacts of the 2021 Telegraph Fire. 

  “Superior offers majestic surroundings and a warm, welcoming atmosphere to visitors,” said Superior Mayor Mila Besich. “Hospitality is our lifeblood and the support provided by the Visit Arizona Partnership grant will really help increase the size and attendance at this event, which

 our businesses rely on.”

  Grant recipients across the state say this funding is critical to helping them continue to employ Arizonans and deliver the experiences that attract millions of visitors each year.

  Today’s award announcements were part of a competitive grant process and funds will be available for distribution once grants are accepted and agreements between AOT and the grantee are complete. Applicants who weren’t selected this round can reapply in the second round in early 2022. Funding announcements on other competitive VAI grants are scheduled to be made in mid-November 2021.

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